Mass media

Mass media breeds mass deception. -Bumper Sticker.

Product Description
Bumper Sticker cautioning against mass media’s tendency to deceive…. More >> Read more…

How to solve the the problem of improper behaviour of mass media?

1. What are some of the monitoring organizations set by the mass media themselves in HK ?

2. How can individual do to tackle the problem of improper behaviour of mass media?

3. Except the government, individual and mass media, who else should also be responsible?

4. How can gov/ society monitor the mass media?

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For Liberty: How the Ron Paul Revolution Watered the Withered Tree of Liberty

Product Description
As the 2008 presidential campaign cycle offered up the usual slate of Washington insiders, Ron Paul, an obscure Congressman from Texas brought an alternative voice that challenged the political and media establishment.

Advocating a philosophy of sound money, a non-interventionist foreign policy, strict Constitutionalism, and individual liberty, Dr. Paul inspired a unique grassroots movement unmatched in American history – the repercussions of which continue to reverberate today.

For Liberty follows this historic campaign from the perspective of grassroots activists, and showcases the unique, bizarre, yet groundbreaking projects they undertook while brushing aside traditional campaign methodology.

Bonus features:

-An extended director’s cut of the Walk4Freedom journey

-Delivering the blimp flag to Ron Paul in DC

-Campaign finance with Brad Smith

-Iraq Veterans Against the War w/ Adam Kokesh

-R3volution truckstop

-Thomas Woods’ “Lectures On Liberty”… More >> Read more…

The Handbook of Mass Media Ethics

Product Description
This Handbook encapsulates the intellectual history of mass media ethics over the past twenty-five years. Chapters serve as a summary of existing research and thinking in the field, as well as setting agenda items for future research. Key features include: up-to-date and comprehensive coverage of media ethics, one of the hottest topics in the media community ‘one-stop shopping’ for historical and current research in media ethics experienced, top-tier editors, advisory board, and contributors. It will be an essential reference on media ethics theory and research for scholars, graduate students, and researchers in media, mass communication, and journalism…. More >> Read more…

Writing for the Mass Media

Product Description
Now in its Seventh Edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. Offering clear writing, simple organization, abundant exercises, and precise examples, this book provides readers information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing–inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach of Writing for the Mass Media makes it an excellent book for the introductory level writer…. More >> Read more…

Secrets of Striking Media Gold with Blogs

If you’re in the midst of your media campaign don’t overlook pitching bloggers, especially those who are opinion makers in your industry. Why? Because in the last twelve months bloggers have gone from on-line journals and opinion pieces to newsworthy opinion drivers and in many cases, the single most reliable place to get an accurate assessment of a news item, product, or service. One of the main reasons blogs have taken this turn is because the public is increasingly distrustful of mainstream media and media outlets. Why? Because these are often viewed as being somewhat biased and beholden to sponsors, organizations and in some cases, even the government. Blogs and bloggers are beholden to no one because they are a free, unfunded source for media. Consequently the public is turning their attention more and more to these bloggers, and media relations professionals are using bloggers to help them further their efforts by spreading the word about a topic related to a book/author. We’ve seen this in our company as it relates to our Virtual Author Tours, one of the main reasons these tours are successful (read: sell books) is because whenever possible we push bloggers who are opinion makers in their industry. So if you’re convinced that bloggers need to be a part of your media campaign, what’s next? Well, first you need to find the right bloggers for your story and you need to remember that above all else be honest and disclose everything. If the blogger finds out on their own that there are parts of this story you didn’t mention, they’ll address them and this might cast a bad light on you. Bacon’s Media Group recently published a report on pitching bloggers; here are a few things they address (as well as a few ideas of our own) when going after a blog:

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