Posts Tagged ‘  They’

Evolution of Apple Computer’s Logo

Back in 1976, Steve Jobs and Steve Wozniak started Apple Computer.  Today, it is a huge company employing thousands of people.  The two Steveâ??s designed and built their own motherboards in their garage and was turned down by HP and Commodore to purchase their motherboards.  So therefore they decided to incorporate their own company. 

The company logo started off with a picture of Issac Newton under an apple tree with an apple dangling above his head.  This logo was wrapped around with a banner that read Apple Computer Co.  This logo was deemed to complicated by Steve Jobs and therefore turned to Rob Janoff of the Regis McKenna Agency to design was what their iconic logo of an apple with the bite out of it in its rainbow colors.  This logo was used by apple from 1976 to 1999.  The bite out of the Apple was rumored to be a nod to Alan Turning who was the father of modern computer who committed suicide by biting into a cyanide laced apple.  However the bite was to be a play on byte vs bite. 

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Categories: Apple/Macintosh

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Ethics in Business â?? From Compliance to Commitment

By the time this article goes to print all of us will surely have had our fill of news reports about Conrad Blackâ??s infamous lawsuit.  Weâ??ll likely be numb to the never ending allegations of fraudulent practices at Nortel. But, how many of us as human resource professionals will be asking, â??What does this have to do with me?â??

It seems that, by and large, human resource professionals have been quite happy to have the accountability for their companyâ??s business ethics and code of business conduct rest with their legal or audit departments.   In so doing, human resource professionals miss an opportunity to help their companies shift from merely being compliant with the law to demonstrating their companyâ??s firm and unwavering commitment to build an ethical business culture.

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Categories: Law & Ethics

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